Monday, September 25, 2006

No job is complete until the paperwork is done! That's what I learned over 20+ years ago in the Canadian military. As a technician/supervisor one of my responsibilities was to ensure that the paperwork surrounding the repair, maintenance or everyday servicing of the aircraft my crew was working on was complete and accurate. After all the procedures, checklists, signoff requirements, and the total package that made up the history was designed for three reasons; sharing of information with the next crew to work on, record of all equipment, tools, replaced components and personnel who worked on the aircraft, and it maintained the aircraft lifecycle history. In fact the information collected was also fed back into the product design to capture how often a component was changed, was the procedure to change it correct, and how long the aircraft was "down" for repair.

Why is it then do companies compromise their successful entry into the market with incomplete, inaccurate end user documentation, without training sales people and technical support people, and without the proper customer support infrastructure in place? Why do they let their marketing dollars be wasted by not ensuring that their web page matches the product description in the catalog? If in fact they do realize that effective information and support is required why do they use engineers and designers to create it? Why not save those highly skilled people to build the next great widget and use other highly skilled resources to create documentation, develop training and provide technical support?